Alyssa Hagan, the Director of Communications & Content at Encompass Health, will delve into the crucial aspect of understanding one’s persona and their unique journey in the healthcare realm. Through her talk, she will explore how healthcare professionals and organizations tailor their content to the diverse experiences and needs of patients and caregivers. By recognizing the different personas that play a part in the healthcare ecosystem, Alyssa aims to shed light on the importance of personalized care and communication, ultimately enhancing patient outcomes and overall healthcare experiences. This expertise in communications and content would empower any industry to effectively convey the importance of empathy-driven strategies.

Join us for an insightful talk by Deborah Bosley, owner of The Plain Language Group, LLC, and an international expert in Plain Language, as she explores how to implement Plain Language strategies in your organization. Discover the importance of clear communication, with real-world examples of Plain Language in business writing, and learn how it can improve your RFP process, streamlining procurement and fostering meaningful interactions. Revolutionize your organization’s communication effectiveness and thrive in today’s competitive landscape with the power of Plain Language. 

Join Juliet Fletcher, the CEO of Writing is Easy, in this empowering talk that will take your writing skills to new heights. As a plain-language expert with a proven track record in creating winning proposals, persuasive copy, resumes, and training materials, Juliet brings a wealth of knowledge and experience to the table. In this session, she will share practical tips and strategies to enhance your writing abilities, enabling you to communicate with clarity, impact, and effectiveness. Whether you’re a professional looking to improve your business communication or an aspiring writer seeking to refine your craft, Juliet’s presentations will equip you with the tools to stand out in competitive landscapes and excel in various communication scenarios.

Join Kevin Press, Principal of Kevin Press Communications, for an engaging talk on the latest developments in writing and communication. As a seasoned expert in thought leadership and earned media, Kevin brings a unique blend of creative and strategic acumen to the table. In this presentation, he will shed light on the rapidly evolving landscape of writing, exploring the impact of Artificial Intelligence (AI) on content creation, editing, and optimization. Discover how AI is reshaping the way we approach writing and communication, unlocking new possibilities for reaching and engaging target audiences effectively. Additionally, Kevin will delve into the importance of measurement and analytics in gauging the success of writing efforts. Learn how to leverage data-driven insights to refine your writing strategies and achieve tangible results. 

Join us for an enlightening talk by Rebecca Link, Director of Proposal Operations at Gunnison Consulting Group, Inc., a transformational leader with extensive expertise in proposal writing. In this presentation, Rebecca will delve into the world of Artificial Intelligence (AI) and its role in crafting persuasive proposals that win business. Discover how AI can enhance the proposal writing process, bringing efficiency, accuracy, and innovation to the table. But it doesn’t stop there – Rebecca will also explore the ethical considerations of AI implementation in proposal writing, ensuring a balanced approach that maintains human skill and empathy. Rebecca’s engaging insights will guide you in navigating the evolving landscape of proposal writing with AI.

Discover the secrets to crafting winning proposals in this exclusive talk featuring three esteemed speakers, Ginny Carson from Chickasaw Nations, Julia LaSalle-DeSantis from Nordian Healthcare, and Anatalia Macik from Aptive Resources, all of whom are proud VisibleThread customers. Join us as they share their expertise and insights into mastering the art of proposal writing. From government contracts to healthcare projects and resource management, these industry leaders will unveil their tried-and-tested approaches to producing compelling, clear, and compliant proposals that stand out from the competition.

Join Brad Douglas, Executive VP of Global Sales & Strategy at Shipley, in this transformative talk on mastering a disciplined and repeatable writing process. With over 23 years of experience, Brad is a creative executive leader who excels in capture management, global sales, strategic marketing, and corporate branding. Discover how to implement a systematic writing process that enhances efficiency, quality, and effectiveness across various business communication needs. Whether you’re crafting compelling proposals or persuasive marketing materials, Brad’s expert insights will empower you to navigate competitive markets successfully.