Our Agenda




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Micheál McGrath
Head of Marketing,

7 Deadly Sins of Business Writing

Join Micheál McGrath, Head of Marketing at VisibleThread, in this eye-opening talk as he uncovers the critical pitfalls that plague business writing. From measurement and line manager communications to demonstrating success and creating adoption within organizations, Micheál will delve into the seven deadly sins that hinder effective communication and business success. Gain valuable insights into avoiding common mistakes in persona building and much more, as he shares practical strategies to elevate your writing prowess. Whether you’re a seasoned professional or an aspiring communicator, this talk is a must-attend to sharpen your skills and transform your business writing into a powerful asset.

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Eoin Wren
VP of Engineering,

Emily Mahon
Product and Onboarding Manager,


Enhancing Business Writing with VT Writer: A Focus on Objective Metrics

Join Eoin Wren, VP of Engineering, and Emily Mahon, Product & Onboarding Manager, for an enlightening talk on how VT Writer takes business writing to new heights through the lens of objective metrics. In this engaging session, Eoin will provide an in-depth overview of the VT Writer Platform, showcasing its powerful features and functionalities that empower professionals to elevate their communication. Gain exclusive insights into upcoming developments and innovations in VT Writer, ensuring you stay ahead in the ever-evolving landscape of business writing. Drawing from real-world experiences, Eoin and Emily will share compelling use cases from satisfied customers, demonstrating the tangible impact of VT Writer’s objective metrics on enhancing clarity, organization, and overall writing effectiveness. 

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Alyssa Hagan,
Director of Communications & Content,
Encompass Health

Learning from Healthcare: Understanding Your Persona


Alyssa Hagan, the Director of Communications & Content at Encompass Health, will delve into the crucial aspect of understanding one’s persona and their unique journey in the healthcare realm. Through her talk, she will explore how healthcare professionals and organizations tailor their content to the diverse experiences and needs of patients and caregivers. By recognizing the different personas that play a part in the healthcare ecosystem, Alyssa aims to shed light on the importance of personalized care and communication, ultimately enhancing patient outcomes and overall healthcare experiences. This expertise in communications and content would empower any industry to effectively convey the importance of empathy-driven strategies.

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Deborah Bosley,
The Plain Language Group

How to Implement Plain Language Strategies in Your Organization?

Join us for an insightful talk by Deborah Bosley, owner of The Plain Language Group, LLC, and an international expert in Plain Language, as she explores how to implement Plain Language strategies in your organization. Discover the importance of clear communication, with real-world examples of Plain Language in business writing, and learn how it can improve your RFP process, streamlining procurement and fostering meaningful interactions. Revolutionize your organization’s communication effectiveness and thrive in today’s competitive landscape with the power of Plain Language. 

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Juliet Fletcher
Writing Is Easy

How to Become a Better Writer

Join Juliet Fletcher, the CEO of Writing is Easy, in this empowering talk that will take your writing skills to new heights. As a plain-language expert with a proven track record in creating winning proposals, persuasive copy, resumes, and training materials, Juliet brings a wealth of knowledge and experience to the table. In this session, she will share practical tips and strategies to enhance your writing abilities, enabling you to communicate with clarity, impact, and effectiveness. Whether you’re a professional looking to improve your business communication or an aspiring writer seeking to refine your craft, Juliet’s presentations will equip you with the tools to stand out in competitive landscapes and excel in various communication scenarios.

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Kevin Press, Principal,
Kevin Press Communications

Emerging Trends in Writing: From AI to Measurement

Join Kevin Press, Principal of Kevin Press Communications, for an engaging talk on the latest developments in writing and communication. As a seasoned expert in thought leadership and earned media, Kevin brings a unique blend of creative and strategic acumen to the table. In this presentation, he will shed light on the rapidly evolving landscape of writing, exploring the impact of Artificial Intelligence (AI) on content creation, editing, and optimization. Discover how AI is reshaping the way we approach writing and communication, unlocking new possibilities for reaching and engaging target audiences effectively. Additionally, Kevin will delve into the importance of measurement and analytics in gauging the success of writing efforts. Learn how to leverage data-driven insights to refine your writing strategies and achieve tangible results. 

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Jeff Goldfinger, Founder,
Xtra Mile Training & Development

3 Words Most Proposals used Incorrectly

Join Jeff Goldfinger, Founder of Xtra Mile Training & Development, for a highly informative webinar on the often overlooked but critical aspects of proposal writing.We will unveil three commonly misused words while drawing from his extensive expertise in proposal writing, Jeff will unveil the words that can make or break your proposals’ effectiveness in engaging and persuading the audience. Discover how to create compelling proposals that foster authentic H2H (human-to-human) interactions, leading to increased revenue growth for B2B companies.

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Rachel Charlton,
Sticky Communications

Narrative Alchemy: Elevate Your Proposal Writing with the Magic of Storytelling

Step into the world of captivating proposal writing with Rachel Charlton, a seasoned expert with a decade of cross-functional expertise in the AEC industry. In this transformative session, Rachel will divulge the art of incorporating storytelling into your proposals, empowering you to craft irresistible narratives that forge meaningful connections with your clients. Uncover the secrets behind renowned storytelling methods and learn how to transform your proposals from mundane “to whom it may concern” to enchanting “once upon a time” tales that leave a lasting impact. Don’t miss this opportunity to elevate your proposal game and win over clients with compelling storytelling!

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Rebecca Link, Director of Proposal Operations, Gunnison Consulting Group

Leveraging AI in Proposal Writing - Balancing Skill and Ethics

Join us for an enlightening talk by Rebecca Link, Director of Proposal Operations at Gunnison Consulting Group, Inc., a transformational leader with extensive expertise in proposal writing. In this presentation, Rebecca will delve into the world of Artificial Intelligence (AI) and its role in crafting persuasive proposals that win business. Discover how AI can enhance the proposal writing process, bringing efficiency, accuracy, and innovation to the table. But it doesn’t stop there – Rebecca will also explore the ethical considerations of AI implementation in proposal writing, ensuring a balanced approach that maintains human skill and empathy. Rebecca’s engaging insights will guide you in navigating the evolving landscape of proposal writing with AI.

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The Art of Proposal Writing

Discover the secrets to crafting winning proposals in this exclusive talk featuring three esteemed speakers, Ginny Carson from Chickasaw Nations, Julia LaSalle-DeSantis from Nordian Healthcare, and Anatalia Macik from Aptive Resources, all of whom are proud VisibleThread customers. Join us as they share their expertise and insights into mastering the art of proposal writing. From government contracts to healthcare projects and resource management, these industry leaders will unveil their tried-and-tested approaches to producing compelling, clear, and compliant proposals that stand out from the competition.

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Brad Douglas, Executive VP of Global Sales & Strategy at Shipley

Learn to Create a Disciplined and Repeatable Writing Process

Join Brad Douglas, Executive VP of Global Sales & Strategy at Shipley, in this transformative talk on mastering a disciplined and repeatable writing process. With over 23 years of experience, Brad is a creative executive leader who excels in capture management, global sales, strategic marketing, and corporate branding. Discover how to implement a systematic writing process that enhances efficiency, quality, and effectiveness across various business communication needs. Whether you’re crafting compelling proposals or persuasive marketing materials, Brad’s expert insights will empower you to navigate competitive markets successfully.

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14+ Speakers

1000+ Attendees

8+ Hours

In a rapidly evolving landscape, clear and impactful communication is paramount, and Optimize23 Business Writing is here to equip you with the tools, insights, and strategies to excel.

Our lineup of distinguished speakers, including industry veterans, thought leaders, and communication experts, will delve into the art of crafting compelling messages, whether in proposals, marketing materials, or business communications.

From harnessing the potential of AI and objective metrics to understanding personas and weaving storytelling magic, this event promises to transform your writing prowess.